Book direct
and save up to 10%
compared to Booking.com
Check rooms and rates
From159US$ /night
Check-in
29Dec2025Select date
Check-out
30Dec2025Select date
Rooms and Guests2 Guests, 1 Room
Key details

Hotel Overview

27-31 Charing Cross Rd, London, United Kingdom, WC2H 0LS
-
Steps from Piccadilly Circus
Very good
7.9
/10
3.1
4.1
/5

Assembly Leicester Square - Boutique hotel with rooftop garden near Leicester Square

Located on The Strand, one of the busiest streets in central London, this hotel offers an urban garden rooftop with views of London's skyline. The property features a rooftop bar and restaurant open daily for lunch and dinner, with weekend bottomless brunches. Leicester Square and Charing Cross underground stations are less than a five-minute walk away. The hotel is part of Criterion Capital, a London asset management company.

Additional perks of the hotel

Rooftop garden with water jets and fountain

Direct booking benefit: late check-out option

Soundproofed rooms throughout the property

Free fast Wi-Fi access

Air conditioning in all accommodations

Guest Rooms

The hotel offers 139 en-suite rooms including Superior Double rooms without windows, Deluxe Double rooms, and Suites. All rooms feature super comfy double beds, walk-in power showers, Egyptian cotton sheets, air conditioning, and soundproofing. Suites include sofa beds accommodating up to three people. Room sizes range from 13sqm to 16sqm.

Other conveniences

Hexagon-tiled bathrooms with monsoon showers

Separate handheld shower heads

Soap and affixed shampoo/shower gel canisters

Clever storage spaces in all rooms

Soft lighting and temperature control systems

Carpeted or parquet flooring

Must-do experiences

  • Visit the iconic British Museum for world-class exhibits and artefacts.
  • Enjoy dim sum at Dumplings' Legend in nearby Chinatown.
  • Stroll through the vibrant Seven Dials for unique shops and cafés.
  • Catch a West End show; ask for last-minute tickets at the TKTS booth.
  • Explore the hidden gem of St. James's Park for stunning views of Buckingham Palace.
View all

Choose Your Room

Our listed hotels offer a variety of room types—double rooms, family suites, or deluxe options—all with features like breakfast, flexible cancellation policies, and exclusive deals.
Compact Windowless Room
2 persons
8 m² 
1 Double bed
Shower
Heating
Modern Room
2 persons
16 m² 
1 Double bed
Shower
Heating
Cozy Room
2 persons
11 m² 
1 Double bed
Shower
Heating

Room Rates & Availability Tracker

Find Deals for Your Travel Dates

Amenities

Thoughtful hotel amenities for a comfortable stay

General

  • No smoking on site
  • Free Wi-Fi
  • 24-hour reception
  • No pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Services

  • Housekeeping
  • Laundry
  • Dry cleaning
  • Welcome drink

Dining

  • Restaurant
  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Room features

  • Air conditioning
  • Heating
  • Soundproofed rooms
  • Ironing facilities

Bathroom

  • Free toiletries

Room decor

  • Carpeted floor
Show more

Dining Onsite

Assembly Leicester Square offers an inviting dining experience with its vibrant rooftop restaurant, The Garden Rooftop, showcasing traditional Chinese specialties and delightful dumpling variations. Ideal for travelers yearning for unique flavors and scenic views, this venue elevates every meal with a stunning panorama of London's iconic skyline.
Assembly Leicester Square London Restaurant photo
Assembly Leicester Square London Restaurant photo

The Garden Rooftop

Chinese cuisine
Ambiance
A chic rooftop restaurant and bar boasting breathtaking views of London's skyline, providing a comfortable and lively setting for guests to unwind.
Key Offerings
Featuring around 30 varieties of dumplings, alongside a selection of traditional Chinese dishes. The venue is perfect for relaxed lunches, dinner gatherings, and indulgent bottomless brunches on weekends.
Reservation
Recommended, especially for weekend brunches.
Open daily from 07:00 to 22:00, serving breakfast, lunch, and dinner.

Hotel Location

27-31 Charing Cross Rd, London, United Kingdom, WC2H 0LS
Map view
27-31 Charing Cross Rd, London, United Kingdom, WC2H 0LS
Nearby
Square
Trafalgar Square
300 m
Museum
National Gallery
350 m
Opera House
Covent Garden
560 m
Square
Piccadilly Circus
480 m
Gallery
National Portrait Gallery
120 m
Museum
London Transport Museum
570 m
Seven Dials Covent Garden
Seven Dials
460 m
Restaurants
Pizza Hut
130 m
19 Leicester Square Leicester Square
Cafe in the Crypt
240 m
Commercial Street Christ Church
Bar Caffe Ciao
80 m
7 Charing Cross Road
Chipotle Mexican Grill
100 m
181-185 Wardour Street
Pepe Italian Street Food
130 m
57 St. Martin's Lane Covent Garden
The Halal Guys
110 m
14-15 Irving Street
Tossed
170 m
100 St. Martin's Lane
Explore London
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Trafalgar Square
Trafalgar Square
4 minutes' walk
Iconic public square featuring the National Gallery and Nelson's Column, perfect for photos and cultural experiences.
National Gallery
National Gallery
5 minutes' walk
Home to an impressive collection of European paintings. Free admission makes this a must-visit for art lovers.
Covent Garden
Covent Garden
7 minutes' walk
Vibrant area known for shopping, dining, and live street performances. Great for family outings and unique gifts.
Piccadilly Circus
Piccadilly Circus
6 minutes' walk
Famous for its neon lights and lively atmosphere, a central hub with easy access to shopping and entertainment.
Phoenix Garden
5 minutes' walk
A serene urban garden for relaxation and picnics; enjoy nature amidst the hustle of London.
Biking along the Thames
20 minutes' walk
Thrill-seekers can bike along the Thames Path. Rentals available at various spots along the river.
Cafe in the Crypt
Cafe in the Crypt
4 minutes' walk
Unique café located in St Martin-in-the-Fields Church, offering British dishes in a historic setting.
Chipotle Mexican Grill
Chipotle Mexican Grill
2 minutes' walk
Casual spot for customizable burritos and tacos, suitable for families with dietary options available.
National Portrait Gallery
National Portrait Gallery
2 minutes' walk
Features portraits of notable British figures. Hosts special events and is ideal for a family day out.
The Comedy Store
15 minutes' walk
Renowned comedy venue offering live performances. Perfect for a fun night out, with shows for all ages.
Transportation Tips
City Centre
London5 min  ·  400 m
Airports
London City Airport (LCY)22 min  ·  14.5 km
London Heathrow Airport (LHR)41 min  ·  27.2 km
Train
Charing Cross Railway Station5 min  ·  400 m
Underground
Leicester Square tube2 min  ·  100 m
Bus
Bus stop4 min  ·  300 m
Unlock Early Booking Discounts
Grab Your Special Rates Today!
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 11 am
Guest Parking
No parking available.
Internet
is available in for free.
Breakfast
You can start your day with a full breakfast, which costs GBP15 per person per day. 
Children & extra beds
There are no cots provided in a room. 
Pets
Pets are not allowed.
Languages
English, Spanish, Italian, Arabic
Number of floors:
10
Number of rooms:
138
Former name
assembly covent garden
Questions of the users
About Assembly Leicester Square
Is it possible to check in early or store my luggage until the official check-in time?
12 November 2024
Early check-in is subject to room availability. Luggage can be stored in the reception area until the official check-in time at 2:00 PM.
Are hairdryers provided in the rooms for guests?
16 January 2025
Every room is equipped with a hairdryer for guest convenience.
Are there any rooms with balconies available for guests to request?
20 February 2025
Only two rooms have balconies, and requests can be noted, but availability cannot be guaranteed.
Do the small double rooms feature windows for fresh air?
05 March 2025
The small double rooms are equipped with windows, but they do not open.
Is breakfast available at the hotel, and what is the cost?
18 April 2025
Currently, breakfast is not offered as part of the dining options, but the rooftop bar serves dinner.
Where can guests find laundry services nearby?
22 May 2024
The nearest laundromat is Marshall Laundry, located close to the hotel.
What time should guests plan to check out?
30 June 2024
Check-out time is at 11:00 AM, with options to store luggage in reception for the day.
Can you recommend good parking options for a car during my stay?
15 July 2024
Q-Park Leicester Square, located at 39-41 Whitcomb St., London, is a highly recommended parking facility nearby.
Is there a lift available for accessing rooms on various floors?
10 August 2024
Yes, the hotel is equipped with two passenger lifts for guests' convenience.
Is free Wi-Fi accessible in all areas of the hotel?
25 September 2024
Complimentary and fast Wi-Fi is available throughout the hotel for all guests.

Next best alternative

Consider them for your next trip.
Check-in
29Dec2025Select date
Check-out
30Dec2025Select date
Rooms and Guests2 Guests, 1 Room
Need more options?
Check Top hotels near Assembly Leicester Square
St Martins Bed & Breakfast London Beds photo
Mobile-only price

St Martins Bed & Breakfast London

9.3
Perfect207 reviews
100m from property
USD 223USD 200
per night
Victory House Leicester Square London Room photo
Mobile-only price

Victory House Leicester Square London

7.7
Very good3503 reviews
106m from property
USD 223USD 200
per night
Hub By Premier Inn London Covent Garden Exterior photo
Mobile-only price

Hub By Premier Inn London Covent Garden

107m from property
USD 180USD 162
per night